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Accesories
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Best Sellers
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Bottoms
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California Layers
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Dresses
Edie Dress
View collectionFall 25 Frog & Toad Are Friends
Layered textures and earthy tones echo the natural world, while refined silhouettes bring a modern sensibility. Each piece feels like an old friend, familiar, comforting, and ready for whatever adventure the day holds.
FALL FANNY
View collectionFall in Frog & Chartreuse
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Holiday
Holiday Sale
View collectionIn flame, pieces to warm up your fall
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New Tops, New Hues
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shipping protection
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Skirts
View collectionSRF Heidi Merrick
We’re excited to share the launch of SRF Heidi Merrick, a unisex lifestyle concept rooted in California’s surf culture.
Now available at SRFLA.com, the new collection is designed, cut, and sewn entirely in-house in Los Angeles.
SRF is more than a collection; it’s an ode to the lifestyle. Each piece embodies the California spirit, timeless, genderless, and shaped by the coast.
SRF Heidi Merrick celebrates the essence of California cool, created for everybody who lives and loves the bohemian lifestyle.
View collectionSuiting
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Sunglasses
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Swim
Timeless & the perfect amount of coverage. Beautiful on the beach, wearable in the water.