Los Angeles based designer Heidi Merrick’s eponymous collection is modern California minimalism. Inspired by the Pacific Ocean and the California coast, the brand is known for its use of clean lines and refined silhouettes. Daughter of legendary surfboard shaper, Al Merrick, Heidi grew up in a family with great respect for craftsmanship. Her collection began in 2006 with four pieces that she draped, patterned, and sewed herself. It has since grown into a global label sold in better boutiques worldwide.
Merrick's uniquely West Coast ethos extends to all facets of the brand. The entire collection of ready-to-wear and home is produced responsibly and directly under the designers eye. The entire collection is produced in the studio with a small team of cutters and sewers. The Heidi Merrick brand functions as a modern American fashion house. The flagship store is just beneath the studio and creates a world where the designer and customer can meet.
The collection is often featured in both fashion and lifestyle magazines. Heidi lives in the Silverlake neighborhood of Los Angeles with her husband Johnny, of The LA Home, her daughter Hiver, and her son Alfie.
"If there were a poster child for the movement of American Made designer clothing, then a prime candidate would be Heidi Merrick." - WWD