Los Angeles based designer Heidi Merrick’s eponymous collection is quintessential California minimalism. The Heidi Merrick Collection is produced under the designer’s eye in her downtown Los Angeles studio. With a team of designer’s, cutters and sewers operating in the studio above her DTLA Flagship store, one can shop the collection knowing its produced responsibly and definitively, operating as a modern American fashion house.

The collection began in 2006 with four pieces that Heidi draped, patterned, and sewed herself. It has since developed into a global lifestyle brand sold to a wide customer base in over 27 countries.

Heidi Merrick has been profiled in Elle Magazine, LA Times, WWD, W Magazine, Domino, C Magazine, Harpers Bazaar, Angelino, LA Confidential, Darling, SB Magazine, Modern Luxury, Glamour and Virtuoso to name a few. Her collection can be seen in everywhere from Nylon Mexico, to T Magazine, and Vogue Brazil. The Heidi Merrick collection has been seen on Megan Markle, Drew Barrymore, Emily Blunt, Delfina Blaquier, Uzo Aduba, and Abigail Spencer.

Heidi’s uniquely West Coast ethos extends to all facets of the brand and her lifestyle. Daughter of world-renowned surfboard shaper, Al Merrick, Heidi resides in the Silverlake neighborhood of Los Angeles with her husband Johnny, of The LA Home, her daughter Hiver, and her son Alfie.

"If there were a poster child for the movement of American Made designer clothing, then a prime candidate would be Heidi Merrick." – WWD

“Merrick blends California minimalism with sporty utility.” - W Magazine

“This SoCal Store has All the Interiors Inspo You’ll Ever Need.” - Harper's Bazaar 

“Los Angeles designer Heidi Merrick’s clothing line channels laid-back glamour in a way only a born-and-raised California girl’s could.” - Domino 

“Heidi’s Flagship store nods to an abundance of individuality as an extension of her modern and elegant brand.” - Atelier Dore

“Heidi’s energetic—even buoyant—spirit and signature collections are clearly influenced by her childhood days by the sea.” – Santa Barbara Magazine

“I swing both ways. I go from being a full-on farmer to being surrounded by sophisticated urban culture. I think my collection lies somewhere between,” – Heidi for LA Downtowner