Los Angeles based designer Heidi Merrick’s eponymous collection is quintessential California minimalism.The Heidi Merrick Collection is produced under the designer’s eye in her downtown Los Angeles studio. With a team of designer’s, cutters and sewers, you can shop the collection knowing its produced responsibly and definitively, operating as a modern American fashion house.
The collection began in 2006 with four pieces that Heidi draped, patterned, and sewed herself. It has since developed into a global lifestyle brand sold to a wide customer base in over 27 countries.The Heidi Merrick Collection is found internationally in luxury boutique hotels.
Straddling the worlds of both fashion and surfing, Merrick’s aesthetic harnesses the ease and elegance of California living and this uniquely West Coast ethos extends to all facets of the brand.
“Our Malibu store worked to bring together all the things that make life beautiful to me: fashion, surf and art,” says Merrick. “The space reflected the best of my inspiration for my ready-to-wear and exaggerates the feeling I try to evoke in my clothes.”
Heidi’s uniquely West Coast ethos extends to all facets of the brand and her lifestyle. Daughter of world-renowned surfboard shaper, Al Merrick, Heidi resides in the Silverlake neighborhood of Los Angeles with her husband Johnny, of The LA Home, her daughter Hiver, and her son Alfie. Weekends are spent rustically yet refined, on Heidi’s land in Ojai.
Heidi Merrick has been profiled in Elle Magazine, LA Times, WWD, W Magazine, Domino, C Magazine, Harpers Bazaar, Angelino, LA Confidential, Darling, SB Magazine, Modern Luxury, Glamour and Virtuoso to name a few. Her collection can be seen in everywhere from Nylon Mexico, to T Magazine, and Vogue Brazil.
The Heidi Merrick collection has been seen on Megan Markle, Drew Barrymore, Emily Blunt, Delfina Blaquier, Uzo Aduba, and Abigail Spencer.
"If there were a poster child for the movement of American Made designer clothing, then a prime candidate would be Heidi Merrick." – WWD
“Merrick blends California minimalism with sporty utility.” - W Magazine
“This SoCal Store has All the Interiors Inspo You’ll Ever Need.” - Harper's Bazaar
“Los Angeles designer Heidi Merrick’s clothing line channels laid-back glamour in a way only a born-and-raised California girl’s could.” - Domino
“Heidi’s Flagship store nods to an abundance of individuality as an extension of her modern and elegant brand.” - Atelier Dore
“Heidi’s energetic—even buoyant—spirit and signature collections are clearly influenced by her childhood days by the sea.” – Santa Barbara Magazine
“I swing both ways. I go from being a full-on farmer to being surrounded by sophisticated urban culture. I think my collection lies somewhere between,” – Heidi for LA Downtowner