Ruffle it Up

George Washington would be jealous. Discover elevated details and textures.

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Updates on Classics

How the timeless dress has been reinvented with bohemian flare

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His & Hers

Let's get Unisexy in comfortable loungewear that'll last you a lifetime.

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Spring/Summer 2020 Fashion Show

SURFBOARDS - BRITT MERRICK FOR H. MERRICK

This set of bespoke surfboards is the first formal collaboration between brother and sister, Britt and Heidi Merrick. Britt, the head designer and shaper of Channel Islands Surfboards, and fashion designer Heidi bring their collective legacy to life with this series of boards ... more

Price upon request. Please contact info@heidimerrick.com for more details.

THE SRF REPORT

Our journal is a look into the Heidi Merrick Lifestyle: Discover Home Tours, Editorial interviews, and how to capture the essence of California cool, wherever you are.

SRF IS BACK

Join your community, rep your neighborhood.

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LOVE YOUR LOOK

Today and Tomorrow →

BE ROMANTIC

Explore our poet dress.

Okay, Shakespeare →

YES, WE STILL READ MAGAZINES

STUDIO C

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SBLS

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Travel & Leisure

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California Chic

You can find your California essence anywhere in the world. Be comfortable, be free. 

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