SS 2020

Presented in California's country side.

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CALIFORNIA'S TIMELESS STYLE

We've been building our silhouette's for the past fourteen years

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Cut and sewn in our LA studio

The Studio 54 Blazer was tailored to perfection by Heidi herself

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MADE IN CALIFORNIA

since 2005

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SRF

Use code SRF25 for 25% off all SRF products

JOIN THE MOVEMENT

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CALIFORNIA READY-TO-WEAR

with over a decade of silhouettes

VIEW THE COLLECTION

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LADY IN RED

our new Bai dress

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THE ALLISON DRESS

New from our SS20 Collection

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COATS FOR THE CALIFORNIA WINTER

ON SALE NOW

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Our fabrics are sourced in California and recycled after production.

take a look →

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Follow us on instagram to see more →

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"Her clothes have a California romantic quality."

- LA Times

"Heidi's style is the perfect fusion of sophistication and bohemian ease"

- Foam Magazine

SRF

Use code SRF25 for 25% off all SRF products

GET YOURS

SRF

Use code SRF25 for 25% off all SRF products

GET YOURS

SHOP THE LOOK

HEIDI MERRICK BLOG

LOVE THE WAY YOU LOOK!

February 10, 2020

Shop our favorite Valentine's Day dresses or forward this email...

THE POET DRESS

February 10, 2020

BE ROMANTIC The Poet dress is our new favorite silhouette...

LOOKS FOR 2020!

December 17, 2019

NYE LOOKS The big night is approaching–2020! Let's get you...

LA Times: Spring/Summer 2020 Fashion Show

October 17, 2019

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M E N S

S W I M

S A L E

S R F

C A R E E R

S E A R C H

S U B S C R I B E

SS 2020

Presented in California's country side.

CALIFORNIA'S TIMELESS STYLE

Cut and sewn in our LA studio

MADE IN CALIFORNIA

since 2005

SRF

Use code SRF25 for 25% off all SRF products

CALIFORNIA READY-TO-WEAR

with over a decade of silhouettes

LADY IN RED

our new Bai dress

THE ALLISON DRESS

New from our SS20 Collection

COATS FOR THE CALIFORNIA WINTER

Our fabrics are sourced in California and recycled after production.

DRESSES

BOTTOMS

OUTERWEAR

JUMPSUITS

SRF

Use code SRF25 for 25% off all SRF products

SHOP THE LOOK

HEIDI MERRICK BLOG