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THE EPITOME OF CALIFORNIA STYLE
HEIDI MERRICK FASHION SHOW
THE SRF REPORT
Heidi's collection of SRF is for everybody.
ETHICALLY PRODUCED
Watch below for a glimpse into our design studio.
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L.A. Designer Heidi Merrick Teams With The Alisal Guest Ranch for Runway Show, Collection
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IN CONVERSATION WITH HEIDI MERRICK
Both my long-time inspiration and creative muse, Heidi Merrick is a renowned designer that has captured the West Coast’s highly-sought-after “California minimalism.” The epitome of cool, she balances refined femininity with laid-back glamour for a timeless style inspired by surf culture’s most iconic clean lines and silhouettes.
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The Hollywood Reporter: These Tunic Dresses Are the Only Thing We Want to Wear in the Summer Heat
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Heidi Merrick Styled
@shabmusicofficial styled by Sami Martin Sarmiento Studio 54 blazer paired with the Neptune bottom
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Summer Essentials: The Izzy and Eris Rashguard
Our Izzy and the Eris rashguard are two swim tops that are a must have. Both are composed of a luxe Nylon-Spandex Tricot. The Izzy features puff s...
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HEIDI MERRICK STYLE
Photographer: @nikitamelvil Model: @tori.monet Stylist: @amiaserrano MUA: @tatiyanaelias Hairstylist: @rolandoaqui
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DORÉ EDIT: Heidi Merrick is LA's Coolest Mom
Garance said it when she met Heidi four years ago...she's just the coolest. And it's true. She's a designer, a mama, a surfer and one of the m...
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Let's Elope, Heidi Merrick Wedding ideas
For your backyard wedding. Here are our ivory & white hues. Let's elope.
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It's the Season for Jumpsuits
Jumpsuits make for effortless dressing and we've got you covered with our beautiful silhouettes! Pair with a gladiator sandals and your favorite su...
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Swim Styles That are Good For Surfing
Here are some of our favorite suits for the surf that will keep you looking stylish! The Jaggar, Eris rash guard, tie bottom, vicent bottom and top...
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Sizing Guide, Girls Swim
Here's our Catalina suit in Petal modeled on all sizes. From smallest to tallest! Indy wears a size extra small, Ava wears the size small, Hiver in...
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