Heidi Merrick - California’s Lifestyle Brand

Heidi Merrick's eponymous dress collection is famous for its wearable dress silhoutettes.

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SRF LA The California label you need. All SRF needs is you.

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Dresses to make you feel comfortable laying by the sea or out to afternoon tea.

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Add some architecture to your knit collection.

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An oversized blazer over your Spring dresses

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Suits didn't know power until women started wearing them.

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Sold in 39 countries and counting. Our collections purpose is to empower women to be their most beautiful and best selves.

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As a surfer, Heidi's aim is to make suits we can wear while playing in the ocean.

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Chic ways to cover-up at the beach.

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BOOK YOUR PRIVATE SHOPPING

AT OUR FLAGSHIP SHOWROOM IN SUMMERLAND CALIFORNIA

We invite you to our Summerland Showroom to experience the HEIDI MERRICK world. Feel the fabrics, sip a glass of champagne, and try on the pieces from the HEIDI MERRICK collection first hand, in the intimate setting of our Summerland Showroom.

By Appointment Only

2272 Lillie Ave, Summerland, CA

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IBIZA DRESS - IVORY & GOLD SILK

$695.00

Unit price: per

APOLLO SKIRT - BLACK LEATHER - Heidi Merrick

APOLLO SKIRT - BLACK LEATHER - PRE ORDER

$295.00

Unit price: per

TIA - FLAMINGO

$595.00

Unit price: per

TIA - BLACK PALM

$595.00

Unit price: per

TIA - BLACK SILK

$575.00

Unit price: per

PARIS DRESS - NUDE VEGAN LEATHER - Heidi Merrick

PARIS DRESS - NUDE LEATHER

$555.00

Unit price: per

NAPOLEON DRESS - CHOCOLATE

$475.00

Unit price: per

MARITIME TURTLENECK - BLACK STRIPE

$210.00

Unit price: per

JUST IN

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MEET THE HEIDI MERRICK SILHOUETTE

NIPPED WAIST - REAL FABRICS - TAILORED ESSENTIALS

DISCOVER

READY TO WEAR

FOR EVERY OCCASION

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TIMELESS & THE PERFECT AMOUNT OF COVERAGE

HEIDI MERRICK SWIM

Heidi Merrick's signature, the high waisted Vicent silhouette was designed for full coverage while surfing. This timeless piece has been everyone’s favorite for 10 years.

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