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In 2007, Heidi launched the collection as Heidi Merrick Dresses. Dresses remain the heart of the Heidi Merrick Collection.
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HEIDI MERRICK SWIM
Heidi Merrick's signature, the high waisted Vicent silhouette was designed for full coverage while surfing. This timeless piece has been everyone’s favorite for 7 years.
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HEIDI MERRICK FASHION SHOW
THE SRF REPORT
Heidi's collection of SRF is for everybody.
PEAK INSIDE
OUR DESIGN STUDIO
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Decking the Halls at Pendry this Holiday
I spent the week going from one Pendry hotel to the next, designing their Christmas trees. A huge Thank You to Pendry and their team. I love ...
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AW21 Live Runway Show at Alisal Ranch
View the AW21 Runway Show here: Special thanks to Stingray Business View this post on Instagram A post share...
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L.A. Designer Heidi Merrick Teams With The Alisal Guest Ranch for Runway Show, Collection
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IN CONVERSATION WITH HEIDI MERRICK
Both my long-time inspiration and creative muse, Heidi Merrick is a renowned designer that has captured the West Coast’s highly-sought-after “California minimalism.” The epitome of cool, she balances refined femininity with laid-back glamour for a timeless style inspired by surf culture’s most iconic clean lines and silhouettes.
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The Hollywood Reporter: These Tunic Dresses Are the Only Thing We Want to Wear in the Summer Heat
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Heidi Merrick Styled
@shabmusicofficial styled by Sami Martin Sarmiento Studio 54 blazer paired with the Neptune bottom
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Summer Essentials: The Izzy and Eris Rashguard
Our Izzy and the Eris rashguard are two swim tops that are a must have. Both are composed of a luxe Nylon-Spandex Tricot. The Izzy features puff s...
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HEIDI MERRICK STYLE
Photographer: @nikitamelvil Model: @tori.monet Stylist: @amiaserrano MUA: @tatiyanaelias Hairstylist: @rolandoaqui
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DORÉ EDIT: Heidi Merrick is LA's Coolest Mom
Garance said it when she met Heidi four years ago...she's just the coolest. And it's true. She's a designer, a mama, a surfer and one of the m...
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Let's Elope, Heidi Merrick Wedding ideas
For your backyard wedding. Here are our ivory & white hues. Let's elope.
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