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In 2007, Heidi launched the collection as Heidi Merrick Dresses. Dresses remain the heart of the Heidi Merrick Collection.
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SHOP THE HEIDI MERRICK SHOWROOM
We invite you to our Summerland Showroom to experience the HEIDI MERRICK world. Sip a glass of champagne, feel the fabrics, and try on the pieces from the HEIDI MERRICK collection first hand, in the intimate setting of our Summerland Showroom. By Appointment only.
HEIDI MERRICK SWIM
Heidi Merrick's signature, the high waisted Vicent silhouette was designed for full coverage while surfing. This timeless piece has been everyone’s favorite for 7 years.
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HEIDI MERRICK FASHION SHOW
THE SRF REPORT
Heidi's collection of SRF is for everybody.
PEAK INSIDE
OUR DESIGN STUDIO
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Decking the Halls at Pendry this Holiday
I spent the week going from one Pendry hotel to the next, designing their Christmas trees. A huge Thank You to Pendry and their team. I love ...
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AW21 Live Runway Show at Alisal Ranch
View the AW21 Runway Show here: Special thanks to Stingray Business View this post on Instagram A post share...
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L.A. Designer Heidi Merrick Teams With The Alisal Guest Ranch for Runway Show, Collection
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IN CONVERSATION WITH HEIDI MERRICK
Both my long-time inspiration and creative muse, Heidi Merrick is a renowned designer that has captured the West Coast’s highly-sought-after “California minimalism.” The epitome of cool, she balances refined femininity with laid-back glamour for a timeless style inspired by surf culture’s most iconic clean lines and silhouettes.
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The Hollywood Reporter: These Tunic Dresses Are the Only Thing We Want to Wear in the Summer Heat
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Heidi Merrick Styled
@shabmusicofficial styled by Sami Martin Sarmiento Studio 54 blazer paired with the Neptune bottom
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Summer Essentials: The Izzy and Eris Rashguard
Our Izzy and the Eris rashguard are two swim tops that are a must have. Both are composed of a luxe Nylon-Spandex Tricot. The Izzy features puff s...
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HEIDI MERRICK STYLE
Photographer: @nikitamelvil Model: @tori.monet Stylist: @amiaserrano MUA: @tatiyanaelias Hairstylist: @rolandoaqui
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DORÉ EDIT: Heidi Merrick is LA's Coolest Mom
Garance said it when she met Heidi four years ago...she's just the coolest. And it's true. She's a designer, a mama, a surfer and one of the m...
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Let's Elope, Heidi Merrick Wedding ideas
For your backyard wedding. Here are our ivory & white hues. Let's elope.
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