MADE IN CALIFORNIA

since 2005

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SUMMER DRESSES

the Camille

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THE ALLISON DRESS

New from our SS20 Collection

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JOIN THE MOVEMENT

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CALIFORNIA READY-TO-WEAR

with over a decade of silhouettes

VIEW THE COLLECTION

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COATS FOR THE CALIFORNIA SUMMER

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Our fabrics are sourced in California and recycled after production.

take a look →

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Cut and sewn in our LA studio

The new Blazer Jumpsuit

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CALIFORNIA'S TIMELESS STYLE

We've been building our silhouette's for the past fourteen years

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SS 2020

Presented in California's country side.

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"Her clothes have a California romantic quality."

- LA Times

"Heidi's style is the perfect fusion of sophistication and bohemian ease"

- Foam Magazine

SRF

Use code SRF25 for 25% off all SRF products

GET YOURS

SRF

Use code SRF25 for 25% off all SRF products

GET YOURS

SHOP THE LOOK

HEIDI MERRICK BLOG

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February 10, 2020

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THE POET DRESS

February 10, 2020

BE ROMANTIC The Poet dress is our new favorite silhouette...

MADE IN CALIFORNIA

since 2005

SUMMER DRESSES

the Camille

THE ALLISON DRESS

New from our SS20 Collection

SRF

Use code SRF25 for 25% off all SRF products

CALIFORNIA READY-TO-WEAR

with over a decade of silhouettes

COATS FOR THE CALIFORNIA SUMMER

Our fabrics are sourced in California and recycled after production.

Cut and sewn in our LA studio

CALIFORNIA'S TIMELESS STYLE

SS 2020

Presented in California's country side.

DRESSES

BOTTOMS

OUTERWEAR

JUMPSUITS

SRF

Use code SRF25 for 25% off all SRF products

SHOP THE LOOK

HEIDI MERRICK BLOG