MADE IN CALIFORNIA

since 2005

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LADY IN RED

our new Bai dress

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CALIFORNIA READY-TO-WEAR

with over a decade of silhouettes

VIEW THE COLLECTION

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THE ALLISON DRESS

New from our SS20 Collection

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COATS FOR THE CALIFORNIA WINTER

ON SALE NOW

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Our fabrics are sourced in California and recycled after production.

take a look →

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Follow us on instagram to see more →

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SRF

JOIN THE MOVEMENT

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CALIFORNIA'S TIMELESS STYLE

We've been building our silhouette's for the past fourteen years

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Cut and sewn in our LA studio

The Studio 54 Blazer was tailored to perfection by Heidi herself

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"Her clothes have a California romantic quality."

- LA Times

"Heidi's style is the perfect fusion of sophistication and bohemian ease"

- Foam Magazine

GET YOURS

SHOP THE LOOK

HEIDI MERRICK BLOG

LOVE THE WAY YOU LOOK!

February 10, 2020

Shop our favorite Valentine's Day dresses or forward this email...

THE POET DRESS

February 10, 2020

BE ROMANTIC The Poet dress is our new favorite silhouette...

LOOKS FOR 2020!

December 17, 2019

NYE LOOKS The big night is approaching–2020! Let's get you...

LA Times: Spring/Summer 2020 Fashion Show

October 17, 2019

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