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HEIDI MERRICK BLOG

UNCOVER LA: 'CULTIVATING BOREDOM'

California-Cool Designer Heidi Merrick Is Making A Convincing Case for 'Cultivating Boredom' Hint: It doesn't involve Baking By: Danielle Directo-Meston  April 24, 2020 While the quarantine editio...

SRF IS BACK!

Everyone loves a good hoodie or tee – it's the perfect gift – to yourself or someone special.

LOVE THE WAY YOU LOOK!

Shop our favorite Valentine's Day dresses or forward this email to your boyfriend/husband/girlfriend/whoever loves you enough to buy you a dress for v-day :) You can search throughout the enti...

THE POET DRESS

BE ROMANTIC The Poet dress is our new favorite silhouette for the year! Featuring a button down front,  ruffled collar, loose sleeves and pockets. Tie it closed or leave it open–you'll feel romant...

LOOKS FOR 2020!

NYE LOOKS The big night is approaching–2020! Let's get you into something epic to bring in the New Year!

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