115 W 9th Street, Los Angeles, CA 90015    |     310.424.5520

Tuesday - Sunday 11AM-6PM

Monday - Closed

Los Angeles-based designer Heidi Merrick’s eponymous collection is synonymous with modern California minimalism. Inspired by the Pacific Ocean and the California coast, the brand is known for its use of clean lines and refined silhouettes. Daughter of legendary surfboard shaper Al Merrick, Heidi grew up in a family with great respect for craftsmanship and began her sartorial education in her parents' iconic surf shop where from a young age she assisted with the buying for the store.

Heidi later moved to New York where she attended night classes at the Art Students League and New York Academy of Art while assisting as a stylist during the day. Upon her move back West she attended Los Angeles Trade Tech to learn pattern making and launched her clothing line in 2006 with four pieces that she draped, patterned, and sewed herself. It has since grown into a global label sold in better boutiques worldwide.

Having straddled the worlds of both fashion and surfing, Merrick seeks to harness the ease and elegance of California living and this uniquely West Coast ethos extends to all facets of the brand. The entire collection of ready-to-wear and home is produced responsibly and directly under the designers eye in her DTLA studio with a small team of cutters and sewers. The Heidi Merrick brand functions as a modern American fashion house with the flagship store located just beneath her studio creating a world where the designer and customer can meet.