For generations of women.
Heidi Merrick is a leading voice in California fashion, known for her directional design, sustainable production, and distinct coastal ease.
MADE IN LOS ANGELES
The brand began with a single dress in 2006. Nearly twenty years later, they're still the heart of everything we make.
Iconic & sensational, take them from sun drenched coastlines to misty mountain mornings.
New. And already going fast.
SRF LA. The spirit of Malibu, worn everywhere.
See and be seen in the best designer sunglasses for women and men By Emma Sutton-Williams The Sunglasses the NY Post Called "Devil Wears Prada-Worthy" The kind of sunglasses Miranda...
The Corduroy Set “I had been craving some new corduroy pieces this season, and Heidi Merrick’s Francoise blazer and Chaplin pants called my name! I styled the blazer over a...
GRACE SLIP DRESS IN FLAME Rihanna proves the 2016 slip dress is having a moment again- nostalgia, but done with precision. Our Grace Dress in Flame channels the same sleek,...
