Both my long-time inspiration and creative muse, Heidi Merrick is a renowned designer that has captured the West Coast’s highly-sought-after “California minimalism.” The epitome of cool, she balances refined femininity with laid-back glamour for a timeless style inspired by surf culture’s most iconic clean lines and silhouettes.
Trading her small-town roots in Carpinteria for Los Angeles, her name continues as a trailblazer in one of the nation’s most popular design scenes. But look a little closer, and you’ll find her story starts a lot closer to home.