ABOUT

Heidi Merrick is a Los Angeles-based fashion designer known for her elegant and effortless designs. Born and raised in Santa Barbara, California, Merrick was immersed in a culture of surf and creativity that heavily influenced her design aesthetic. Merrick launched her eponymous label in 2006.

Merrick's designs are recognized for their clean lines, understated elegance, and meticulous attention to detail. She incorporates premium fabrics and sustainable materials into her collections, and her pieces have been worn by an array of high-profile celebrities such as Kelly Rutherford, Molly Sims, Sarah Michelle Gellar,  Kristen Bell, Jessica Alba, Meghan Markle, Cindy Crawford, Drew Barrymore, Emily Blunt, Abigail Spencer and Selena Gomez.

Merrick's commitment to sustainable and ethical practices in the fashion industry has earned her acclaim from industry insiders and customers alike. She continues to create timeless and exquisite designs that reflect her passion for refined yet approachable California style.

Heidi Merrick has been profiled in Elle Magazine, LA Times, WWD, W Magazine, Domino, C Magazine, Harpers Bazaar, Angelino, LA Confidential, Darling, SB Magazine, Modern Luxury, Glamour and Virtuoso to name a few. Her collection can be seen in everywhere from Nylon Mexico, to T Magazine, and Vogue Brazil.

"If there were a poster child for the movement of American Made designer clothing, then a prime candidate would be Heidi Merrick." – WWD