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Heidi Merrick is a Los Angeles-based fashion designer known for her elegant and effortless designs. Born and raised in Santa Barbara, California, Merrick was immersed in a culture of surf and creativity that heavily influenced her design aesthetic. After studying at the Fashion Institute of Design and Merchandising in Los Angeles, Merrick launched her eponymous label in 2006.

Merrick's designs are recognized for their clean lines, understated elegance, and meticulous attention to detail. She incorporates premium fabrics and sustainable materials into her collections, and her pieces have been worn by an array of high-profile celebrities such as Kristen Bell, Jessica Alba, Meghan Markle, Cindy Crawford, Drew Barrymore, Emily Blunt, Abigail Spencer and Selena Gomez.

In addition to designing clothing, Merrick has collaborated with esteemed brands such as Montage Hotels & Resorts and Pendry Hotels, where she has created exclusive collections inspired by the hotels' coastal locations and sophisticated luxury.

Merrick's commitment to sustainable and ethical practices in the fashion industry has earned her acclaim from industry insiders and customers alike. She continues to create timeless and exquisite designs that reflect her passion for refined yet approachable California style.

Heidi Merrick has been profiled in Elle Magazine, LA Times, WWD, W Magazine, Domino, C Magazine, Harpers Bazaar, Angelino, LA Confidential, Darling, SB Magazine, Modern Luxury, Glamour and Virtuoso to name a few. Her collection can be seen in everywhere from Nylon Mexico, to T Magazine, and Vogue Brazil.

"If there were a poster child for the movement of American Made designer clothing, then a prime candidate would be Heidi Merrick." – WWD

“Merrick blends California minimalism with sporty utility.” - W Magazine

“Los Angeles designer Heidi Merrick’s clothing line channels laid-back glamour in a way only a born-and-raised California girl’s could.” - Domino 

“Heidi’s Flagship store nods to an abundance of individuality as an extension of her modern and elegant brand.” - Atelier Dore

“Heidi’s energetic—even buoyant—spirit and signature collections are clearly influenced by her childhood days by the sea.” – Santa Barbara Magazine

“I swing both ways. I go from being a full-on farmer to being surrounded by sophisticated urban culture. I think my collection lies somewhere between,” – Heidi for LA Downtowner



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