HEIDI MERRICK BLOG
It's the Season for Jumpsuits
Jumpsuits make for effortless dressing and we've got you covered with our beautiful silhouettes! Pair with a gladiator sandals and your favorite sun hat for a chic look. It's the...
Sizing Guide, Girls Swim
Here's our Catalina suit in Petal modeled on all sizes. From smallest to tallest! Indy wears a size extra small, Ava wears the size small, Hiver in a size large,...
Black on Black Is Trending!
Some of our favorite black on black looks. Join the #SRFTEAM
How to create a private shopping appointment at our Warehouse!
Our Warehouse is located in Carpinteria, CA and we would love to meet you! Join us for a private 1 hour shopping experience. Use the link below to access our...
UNCOVER LA: 'CULTIVATING BOREDOM'
California-Cool Designer Heidi Merrick Is Making A Convincing Case for 'Cultivating Boredom' Hint: It doesn't involve Baking By: Danielle Directo-Meston April 24, 2020 While the quarantine edition of our Work...
SRF IS BACK!
Everyone loves a good hoodie or tee – it's the perfect gift – to yourself or someone special.
LOVE THE WAY YOU LOOK!
Shop our favorite Valentine's Day dresses or forward this email to your boyfriend/husband/girlfriend/whoever loves you enough to buy you a dress for v-day :) You can search throughout the entire...
THE POET DRESS
BE ROMANTIC The Poet dress is our new favorite silhouette for the year! Featuring a button down front, ruffled collar, loose sleeves and pockets. Tie it closed or leave it open–you'll...
LOOKS FOR 2020!
NYE LOOKS The big night is approaching–2020! Let's get you into something epic to bring in the New Year!
Heidi Merrick On Women's Superpower
Read the rest of the article here! Read the rest of the article here!
Abigail Spencer Shows Off Her 'Timeless' L.A. Home — and the Sweet Tribute to Her Late Dad Inside
THE VERONA Despite having a 10-year-old son (Roman), a three-year-old rescue pup (Lucky) and a career that takes up 100 percent of her brain space, Abigail Spencer’s Los Angeles home is...
Behind the Scenes : The Heidi Merrick Studio
The Heidi Merrick Collection is made entirely in our downtown Los Angeles studio. It is made not only in the USA, but made locally, above our downtown Los Angeles...