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Heidi Merrick is a leading voice in California fashion, known for her directional design, sustainable production, and distinct coastal ease.

dresses

The brand began with a single dress in 2006. Twenty years later, they're still the heart of everything we make.

"If there were a poster child for the movement of American Made designer clothing, then a prime candidate would be Heidi Merrick." – WWD

“Some may argue that what the California native does best is represent LA fashion in refreshing new ways; combining surf culture, structured tailoring and elegant silhouettes" - Distinct Magazine

“Los Angeles designer Heidi Merrick’s clothing line channels laid-back glamour in a way only a born-and-raised California girl’s could.” - Domino

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