Izzy Rashguard - Poppy

Some may argue that what the California native does best is represent LA fashion in refreshing new ways; combining surf culture, structured tailoring and elegant silhouettes with her Heidi Merrick brand. Somehow, it all looks right in place, whether you’re barefoot in the sand or sipping martinis in Beverly Hills

Los Angeles designer Heidi Merrick’s clothing line channels laid-back glamour in a way only a born-and-raised California girl’s could.

If there were a poster child for the movement of American Made designer clothing, then a prime candidate would be Heidi Merrick.