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Collections

Dresses

In 2007, the collection launched as Heidi Merrick dresses.
Dresses remain the heart of the HEIDI MERRICK Collection.

 


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tia black palm

Resort

The Heidi Merrick Collection is designed for year round coastal living. 

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Resort

SRF for LA Fire Relief

In support of our LA communities, we’re launching SRF for Fire Relief — three sweatshirts honoring Pali, Malibu, and Altadena. 100% of profits from SRF PALI, SRF MALIBU, and SRF ALTADENA go directly to LA fire relief efforts.

Where Your Support Goes:

SRF ALTADENA → Supporting the restoration of Eaton Canyon through Beautiful Altadena.

SRF MALIBU → Funding Community Brigade, a trailblazing program bridging the resource gap between professional first responders and local communities during disasters.

SRF PALI → Helping rebuild at Pali High, directly aiding the school’s recovery efforts.

This is more than a sweatshirt—it’s a way to give back to the places we love.

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SRF ALTADENA: For the foothills we call home

SRF PALI: For the hills that have our heart

SRF MALIBU: For the coastlines we cherish

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SRF for LA Fire Relief

SRF LA Collection

SRF is for everybody. 

All that SRF needs is you! 

 

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grey srf la crewneck

Swim

Timeless & the perfect amount of coverage. Beautiful on the beach, wearable in the water.




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camelia butter

Tees

All SRF needs is you! 

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Tees

Terry Suit

An ode to 70's surf style, meet the Terry Suit, named after Heidi's mom! Nostalgic style, with a modern fit.

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Terry Suit

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