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Los Angeles based designer Heidi Merrick’s eponymous collection began in 2006 with four pieces that Heidi draped, patterned, and sewed herself. It has since developed into a global lifestyle brand sold to a wide customer base in over 27 countries.

Straddling the worlds of both fashion and surfing, Merrick’s aesthetic harnesses the ease and elegance of California living and this uniquely West Coast ethos extends to all facets of the brand. Heidi’s uniquely West Coast ethos extends to all facets of the brand and her lifestyle. Daughter of world-renowned surfboard shaper, Al Merrick.

Heidi Merrick has been profiled in Elle Magazine, LA Times, WWD, W Magazine, Domino, C Magazine, Harpers Bazaar, Angelino, LA Confidential, Darling, SB Magazine, Modern Luxury, Glamour and Virtuoso to name a few. Her collection can be seen in everywhere from Nylon Mexico, to T Magazine, and Vogue Brazil.

The Heidi Merrick collection has been seen on Megan Markle, Drew Barrymore, Emily Blunt, Uzo Aduba, and Abigail Spencer."If there were a poster child for the movement of American Made designer clothing, then a prime candidate would be Heidi Merrick." – WWD

“Merrick blends California minimalism with sporty utility.” - W Magazine

“This SoCal Store has All the Interiors Inspo You’ll Ever Need.” - Harper's Bazaar 

“Los Angeles designer Heidi Merrick’s clothing line channels laid-back glamour in a way only a born-and-raised California girl’s could.” - Domino 

“Heidi’s Flagship store nods to an abundance of individuality as an extension of her modern and elegant brand.” - Atelier Dore

“Heidi’s energetic—even buoyant—spirit and signature collections are clearly influenced by her childhood days by the sea.” – Santa Barbara Magazine

“I swing both ways. I go from being a full-on farmer to being surrounded by sophisticated urban culture. I think my collection lies somewhere between,” – Heidi for LA Downtowner