Heidi Merrick - California’s Lifestyle Brand

Heidi Merrick's eponymous collection is famous for its wearable silhouettes.

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red izzy rashgaurd over red vicent bottom

As a surfer, Heidi's aim is to make suits we can wear while playing in the ocean.

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Chic ways to cover-up.

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black zelda blazer over black ginger dress

All you need is an oversized blazer over your Spring dresses

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Suits didn't know power until women started wearing them.

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SRF LA The California label you need. All SRF needs is you.

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Dresses to make you feel comfortable laying by the sea or out to afternoon tea.

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Add some architecture to your knit collection.

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Sold in 39 countries and counting. Our collections purpose is to empower women to be their most beautiful and best selves.

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BOOK YOUR PRIVATE SHOPPING

AT OUR FLAGSHIP SHOWROOM IN SUMMERLAND CALIFORNIA

We invite you to our Summerland Showroom to experience the HEIDI MERRICK world. Feel the fabrics, sip a glass of champagne, and try on the pieces from the HEIDI MERRICK collection first hand, in the intimate setting of our Summerland Showroom.

By Appointment Only

2272 Lillie Ave, Summerland, CA

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GINGER DRESS - IVORY SILK & HEMP

$545.00

Unit price: per

GINGER DRESS - NOIR SILK & HEMP - Heidi Merrick

GINGER DRESS - NOIR SILK & HEMP - PRE ORDER

$545.00

Unit price: per

CAPRI DRESS - IRIS

$395.00

Unit price: per

VIVIAN BERMUDA - IVORY SILK & HEMP

$295.00

Unit price: per

Image 2 of 11 - ZELDA BLAZER - IVORY SILK AND HEMP

ZELDA BLAZER - IVORY SILK & HEMP

$335.00

Unit price: per

VIVIAN BERMUDA - NOIR SILK NOIL

$295.00

Unit price: per

ZELDA BLAZER - NOIR SILK NOIL

$335.00

Unit price: per

CAPRI DRESS - PINK PALM

$355.00

Unit price: per

JUST IN

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MEET THE HEIDI MERRICK SILHOUETTE

NIPPED WAIST - REAL FABRICS - TAILORED ESSENTIALS

DISCOVER

READY TO WEAR

FOR EVERY OCCASION

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TIMELESS & THE PERFECT AMOUNT OF COVERAGE

HEIDI MERRICK SWIM

Heidi Merrick's signature, the high waisted Vicent silhouette was designed for full coverage while surfing. This timeless piece has been everyone’s favorite for 10 years.

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